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~isPartOf:"Journal of business ethics : JOBE"
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Journal of business ethics : JOBE
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Electronic word of mouth as a promotional technique : new insights from social media
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk
;
Lee, Grace Y.
;
Park, Kiwan
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
Saved in:
2
A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands
Kim, Gwang-Suk
;
Lee, Grace Y.
;
Park, Kiwan
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 589-612
Persistent link: https://www.econbiz.de/10008705509
Saved in:
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