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~isPartOf:"Journal of business ethics : JOBE"
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Celebrity endorsement
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Journal of business ethics : JOBE
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing management : MM
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International journal of sports marketing & sponsorship
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Marketing letters : a journal of research in marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Celebrity, convergence and transformation
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Global business review
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International journal of hospitality management
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of customer behaviour
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ECONIS (ZBW)
4
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1
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
Art and artifice in public apologies
Boyd, David P.
- In:
Journal of business ethics : JOBE
104
(
2011
)
3
,
pp. 299-309
Persistent link: https://www.econbiz.de/10009412119
Saved in:
3
Ethics of celebrities and their increasing influence in 21st century society
Choi, Chong-ju
;
Berger, Ron
- In:
Journal of business ethics : JOBE
91
(
2010
)
3
,
pp. 313-318
Persistent link: https://www.econbiz.de/10003946181
Saved in:
4
Ethics of global Internet, community and fame addiction
Choi, Chong-ju
;
Berger, Ron
- In:
Journal of business ethics : JOBE
85
(
2009
)
2
,
pp. 193-200
Persistent link: https://www.econbiz.de/10003835954
Saved in:
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