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~isPartOf:"Journal of business market management : JBM"
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Journal of business market management : JBM
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jbm - Journal of Business Market Management
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An
integrated
approach
to customer value : a comprehensive-practical approach
Klanac, Nataša Golik
- In:
Journal of business market management : JBM
6
(
2013
)
1
,
pp. 22-37
developed
integrated
approach
presents a more complete view on CV and its components than current approaches, offering a more …
Persistent link: https://www.econbiz.de/10009761805
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