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~isPartOf:"Journal of business market management : jbm"
~person:"Hinterhuber, Andreas"
~person:"Homburg, Christian"
~person:"Naudé, Peter"
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Journal of business market management : jbm
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business research : JBR
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Journal of revenue and pricing management
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Creating and managing superior customer value
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Die Betriebswirtschaft : DBW
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
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Innovation in pricing : contemporary theories and best practices
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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Journal of marketing research
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Journal of strategy and management
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Journal of the Academy of Marketing Science
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing intelligence & planning
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Psychology & marketing
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Seeking for solutions within a project setting
Naudé, Peter
;
Henneberg, Stephan
;
Mouzas, Stefanos
; …
- In:
Journal of business market management : jbm
3
(
2009
)
3
,
pp. 151-170
Persistent link: https://www.econbiz.de/10003893685
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