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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Pracejus, John W."
~subject:"Advertising effects"
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Advertising effects
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Pracejus, John W.
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Journal of business research : JBR
Journal of consumer behaviour : an international research review
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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.
;
Pracejus, John W.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
Saved in:
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How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
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