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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic geography"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Driffield, Nigel L."
~person:"Munjal, Surender"
~person:"Oghazi, Pejvak"
~person:"Valette-Florence, Pierre"
~source:"econis"
~subject:"Brand loyalty"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Brand loyalty
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Driffield, Nigel L.
Munjal, Surender
Oghazi, Pejvak
Valette-Florence, Pierre
Dawes, John
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Journal of business research : JBR
Journal of economic geography
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ECONIS (ZBW)
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
3
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
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