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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Homburg, Christian"
~subject:"Preis"
~subject:"Produktqualität"
~subject:"Zahlungsbereitschaftsanalyse"
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Homburg, Christian
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Die Betriebswirtschaft : DBW
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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