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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Roy, Rajat"
~subject:"Produktqualität"
~subject:"Zahlungsbereitschaftsanalyse"
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Produktqualität
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Roy, Rajat
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
Marketing intelligence & planning
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European journal of marketing : EJM
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ECONIS (ZBW)
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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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2
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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