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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Markenführung
Werbung
Advertising effects
325
Werbewirkung
325
Consumer behaviour
225
Konsumentenverhalten
225
Advertising
176
Internet marketing
80
Online-Marketing
80
Brand management
73
Brand image
67
Markenimage
67
Brand
43
Markenartikel
42
Social Web
42
Social web
42
Emotion
41
Celebrity endorsement
26
Celebrity-Werbung
26
Experiment
19
Marketing management
18
Marketingmanagement
18
Psychology of advertising
18
Werbepsychologie
18
Cognition
17
Kognition
17
Perception
16
Wahrnehmung
16
USA
14
United States
14
Viral marketing
14
Virales Marketing
14
Personality psychology
13
Persönlichkeitspsychologie
13
Sales promotion
13
Verkaufsförderung
13
Beziehungsmarketing
12
Relationship marketing
12
Cultural identity
11
Kulturelle Identität
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4
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English
207
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Septianto, Felix
7
Thaichon, Park
5
Dwivedi, Yogesh Kumar
4
Baumann, Chris
3
Quach, Sara
3
Teng, Lefa
3
Bambauer-Sachse, Silke
2
Bove, Liliana L.
2
Chiew, Tung Moi
2
Choi, Yung Kyun
2
Das, Gopal
2
Dass, Mayukh
2
Dens, Nathalie
2
Desmarais, Fabrice
2
Ford, John B.
2
Foti, Lianne
2
Ghosh, Tathagata
2
Guo, Xiaoling
2
Guzman, Francisco
2
Hamelin, Nicolas
2
Heinzle, Priska
2
Hopkins, Christopher D.
2
Hornikx, Jos
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Li, Bin
2
Lu, Yue
2
Luna, David
2
Merchant, Altaf
2
Monfort, Abel
2
Mukerji, Bhasker
2
Orazi, Davide C.
2
Qi, Zhou
2
Richard, Marie-Odile
2
Shareef, Mahmud Akhter
2
Sreejesh, S.
2
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Journal of business research : JBR
Journal of global marketing
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
176
International journal of advertising : the quarterly review of marketing communications
136
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
23
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
207
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207
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1
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
2
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
3
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
4
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
5
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
8
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
9
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
10
Television food ads aimed at children in South-Eastern Europe : cultural outlook and implications
Filipovic, Jelena
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014371710
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