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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management research : the journal of the Iberoamerican Academy of Management"
~person:"De Góes, Bruno Barreto"
~subject:"Brazil"
~subject:"China"
~subject:"Takeover"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internationaler Markteintritt"
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De Góes, Bruno Barreto
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Journal of business research : JBR
Journal of international marketing
Management research : the journal of the Iberoamerican Academy of Management
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International expansion of Marcopolo (B) : manufacturing in "the other side of the world"
Rocha, Angela da
;
Arkader, Rebecca
;
De Góes, Bruno Barreto
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 241-254
Persistent link: https://www.econbiz.de/10010470379
Saved in:
2
International expansion of Marcopolo (A) : adventures in China
De Góes, Bruno Barreto
;
Rocha, Angela da
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10010470380
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