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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of knowledge management"
~subject:"Consumer behaviour"
~subject:"Leistungsmotivation"
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Search: subject_exact:"Social Web"
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Subject
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Consumer behaviour
Leistungsmotivation
Social Web
504
Social web
504
Konsumentenverhalten
216
Internet marketing
187
Online-Marketing
187
Social media
130
Brand management
102
Markenführung
102
Beziehungsmarketing
93
Relationship marketing
93
Viral marketing
92
Virales Marketing
92
Social network
63
Soziales Netzwerk
63
Brand image
61
Markenimage
61
Knowledge management
58
Wissensmanagement
58
Knowledge transfer
48
Wissenstransfer
48
Customer integration
47
Kundenintegration
47
Online retailing
45
Online-Handel
45
Brand
33
E-commerce
31
Electronic Commerce
31
Markenartikel
28
Digitalisierung
26
Digitization
26
Social relations
26
Soziale Beziehungen
26
Digital platform
25
Digitale Plattform
25
Advertising effects
23
Werbewirkung
23
Betriebliche Wertschöpfung
22
Confidence
22
Innovation
22
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Online availability
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Undetermined
192
Free
9
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Article
225
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Article in journal
225
Aufsatz in Zeitschrift
225
Conference paper
1
Konferenzbeitrag
1
Language
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English
225
Author
All
Filieri, Raffaele
9
Flavián Blanco, Carlos
6
Casaló, Luis V.
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Seo, Yuri
4
Black, Iain
3
Choi, Jeonghye
3
Harrigan, Paul
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
Lin, Zhibin
3
Ranaweera, Chatura
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belanche, Daniel
2
Belei, Nina
2
Belk, Russell W.
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Gorton, Matthew
2
Horváth, Csilla
2
Islam, Nazrul
2
Kim, Hye-yŏng
2
Lim, Weng Marc
2
Liu, Hongfei
2
Liu, Martin J.
2
Liu, Ran
2
Mariani, Marcello M.
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Orús, Carlos
2
Osburg, Victoria-Sophie
2
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Published in...
All
Journal of business research : JBR
Journal of knowledge management
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of management information systems : JMIS
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
32
International journal of hospitality management
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
22
Business horizons
21
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Source
All
ECONIS (ZBW)
225
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1
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10
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225
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
10
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
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