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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Yoon, Sukki"
~source:"econis"
~subject:"Brand management"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Yoon, Sukki
Ko, Eunju
11
Melewar, T. C.
11
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10
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Motoki, Kosuke
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Journal of business research : JBR
Journal of marketing
Marketing intelligence & planning
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ECONIS (ZBW)
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Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
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2
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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