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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~person:"Assaf, A. Georges"
~person:"Campbell, Colin L."
~subject:"Einzelhandel"
~subject:"Social media"
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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