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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
~person:"Chang, Shu-Hao"
~subject:"Markentreue"
~subject:"Personality psychology"
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Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
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