//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Brand management
787
Markenführung
787
Consumer behaviour
536
Konsumentenverhalten
536
Brand image
467
Markenimage
467
Brand
308
Markenartikel
301
Relationship marketing
203
Beziehungsmarketing
202
Social Web
147
Social web
147
Internet marketing
131
Online-Marketing
131
B-to-B-Marketing
114
Business-to-business marketing
114
Advertising effects
98
Werbewirkung
98
Lieferantenmanagement
87
Supplier relationship management
87
Luxury goods
81
Luxusgüter
81
Marketing management
80
Advertising
61
Werbung
54
Brand equity
47
Customer integration
47
Kundenintegration
47
Social media
46
Personality psychology
41
Persönlichkeitspsychologie
41
Branding
38
Customer satisfaction
37
Emotion
37
Kundenzufriedenheit
37
Brand loyalty
36
Corporate reputation
36
Firmenimage
36
China
33
more ...
less ...
Online availability
All
Undetermined
58
Type of publication
All
Article
80
Type of publication (narrower categories)
All
Article in journal
80
Aufsatz in Zeitschrift
80
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
80
Author
All
Ko, Eunju
4
Anabila, Peter
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Biraghi, Silvia
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Kitchen, Philip J.
2
Lim, Weng Marc
2
Merrilees, Bill
2
Podnar, Klement
2
Porcu, Lucia
2
Swani, Kunal
2
Agbemabiese, George Cudjoe
1
Agrawal, Shivani
1
Ahmed, Zafar U.
1
Ahola, Eeva-Katri
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Anning-Dorson, Thomas
1
Avraham, Eli
1
Baack, D. W.
1
Baghi, Ilaria
1
Bajpai, Naval
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Benedettini, Ornella
1
Berry, Christopher
1
Bertolini, Alessandra
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brem, Alexander
1
Breuer, Christoph
1
Burton, Jamie
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Casidy, Riza
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing communications
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
24
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of retailing and consumer services
20
SpringerLink / Bücher
19
Journal of the Academy of Marketing Science
14
Journal of marketing management : MM
13
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
3
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
4
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
5
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
8
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
9
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
10
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->