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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~person:"Bellman, Steven"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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