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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~person:"Tiago, Maria Teresa Borges"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Journal of business research : JBR
Journal of marketing communications
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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2
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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