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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand equity"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Brand equity
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Marketingmanagement
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Brand image
939
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677
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426
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Guzman, Francisco
8
Ko, Eunju
7
Augusto, Mário Gomes
5
Veloutsou, Cleopatra
5
Christodoulides, George
4
Dessart, Laurence
4
Filieri, Raffaele
4
Merrilees, Bill
4
Morgan-Thomas, Anna
4
Rana, Nripendra P.
4
Urde, Mats
4
Aiello, Gaetano
3
Anselmsson, Johan
3
Bala, Pradip Kumar
3
Hajli, Nick
3
Martínez-López, Francisco J.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Pitt, Leyland F.
3
St. Davčik, Nebojša
3
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Torres, Pedro M.
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Tran, Trang P.
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Wong, Amy
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Abratt, Russell
2
Anaya-Sánchez, Rafael
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Azar, Salim L.
2
Balmer, John M.T.
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Barrio-García, Salvador del
2
Baumgarth, Carsten
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Bazi, Saleh
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Bogomolova, Svetlana
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Calantone, Roger J.
2
Carlson, Jamie
2
Carnevale, Marina
2
Chen, Qimei
2
Cheung, Man Lai
2
Dwivedi, Yogesh Kumar
2
Eugene Cheng-xi Aw
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
131
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95
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59
International journal of internet marketing and advertising : IJIMA
52
European journal of marketing : EJM
42
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SpringerLink / Bücher
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of promotion management : innovations in planning and applied research
35
Journal of strategic marketing
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International journal of advertising : the review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of business-to-business marketing
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International journal of hospitality management
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Journal of marketing
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Journal of the Academy of Marketing Science
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Cogent business & management
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Business horizons
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of internet commerce
18
Springer eBook Collection
17
Journal of advertising research
16
International marketing review
14
Journal of global marketing
14
Journal of retailing
14
The marketing review
14
International journal of electronic marketing and retailing : IJEMR
13
Gabler Edition Wissenschaft
12
Journal of marketing for higher education
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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388
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
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4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
8
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
9
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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