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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Agbemabiese, George Cudjoe"
~person:"Ahmad, Fayez"
~person:"Anaya-Sánchez, Rafael"
~source:"econis"
~subject:"Brand equity"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Text mining"
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Brand equity
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3
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2
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Agbemabiese, George Cudjoe
Ahmad, Fayez
Anaya-Sánchez, Rafael
Japutra, Arnold
8
Diamantopoulos, Adamantios
7
Ekinci, Yuksel
6
Ko, Eunju
6
Kumar, Vikas
6
Melewar, T. C.
6
Molinillo, Sebastian
6
Valette-Florence, Pierre
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Augusto, Mário Gomes
5
Bang, Nguyen
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5
Loureiro, Sandra Maria Correia
5
Merchant, Altaf
5
Phau, Ian
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Veloutsou, Cleopatra
5
Christodoulides, George
4
Grohs, Reinhard
4
Guzman, Francisco
4
Merrilees, Bill
4
Michel, Géraldine
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Park, Jungkun
4
Paul, Justin
4
Roy, Sanjit
4
Tran, Trang P.
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Aiello, Gaetano
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Arslanagic-Kalajdzic, Maja
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Azar, Salim L.
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Baumann, Chris
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Bogomolova, Svetlana
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Casidy, Riza
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Davvetas, Vasileios
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Dennis, Charles
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Diallo, Mbaye Fall
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of product & brand management
2
Arts and the market : AAM
1
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ECONIS (ZBW)
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
3
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
4
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
5
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
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