//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Akhtar, Pervaiz"
~person:"Bian, Dong"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Marketingmanagement
Marketing management
2
Brand
1
Brand image
1
Brand management
1
Business ethics
1
Business-to-business marketing
1
Consumer behaviour
1
E-commerce
1
Electronic Commerce
1
Ethical brands
1
Ethical consumption
1
Ethics
1
Ethik
1
Industrial marketing
1
Innovation
1
Internet marketing
1
KMU
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing
1
Multisensory marketing
1
Nachhaltiger Konsum
1
Online-Marketing
1
Perception
1
SME
1
SMEs
1
Sensory branding
1
Supplier relationship management
1
Sustainable consumption
1
Unternehmensethik
1
Wahrnehmung
1
business-to-business electronic marketplace
1
emerging/transitional economies
1
integrated marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Akhtar, Pervaiz
Bian, Dong
Sharma, Piyush
6
Ko, Eunju
4
D'Alessandro, Steven
3
Johnston, Wesley J.
3
Kowalkowski, Christian
3
Martínez-López, Francisco J.
3
Miles, Morgan P.
3
Mingione, Michela
3
Mora Cortez, Roberto
3
Paul, Justin
3
Anaya-Sánchez, Rafael
2
Balmer, John M.T.
2
Barnes, Bradley R.
2
Baumgarth, Carsten
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chong, Woon Kian
2
Chung, Henry F. L.
2
Claro, Danny Pimentel
2
Cova, Bernard
2
Dean, Andrew Kristoffer
2
Echchakoui, Saïd
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Aditya
2
Gupta, Shivam
2
Gupta, Suraksha
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
He, Jiaxun
2
Hinterhuber, Andreas
2
Huang, Ying
2
Hunt, Shelby D.
2
Johnson, Michael
2
Kienzler, Mario
2
Kim, Sang Jin
2
Kindström, Daniel
2
Kuppelwieser, Volker
2
Lim, Weng Marc
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh
;
Osburg, Victoria-Sophie
;
Akhtar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Saved in:
2
E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian
;
Bian, Dong
;
Zhang, Nan
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->