//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~person:"Anaya-Sánchez, Rafael"
~person:"Tiago, Flávio Borges"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
~subject:"celebrity congruence"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Marketingmanagement
celebrity congruence
Brand management
6
Markenführung
6
Brand image
4
Markenimage
4
Brand
3
Internet marketing
3
Markenartikel
3
Online-Marketing
3
Social Web
3
Social web
3
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
2
Credibility
2
Glaubwürdigkeit
2
Influencer marketing
2
Konsumentenverhalten
2
Marketing management
2
Advertising effects
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Booking
1
Brand attitude
1
Brand credibility
1
Brand image co-creation
1
Brand personality
1
Co-word analysis
1
Confidence
1
Customer integration
1
Customer-brand engagement
1
Customer-endorser involvement
1
Electronic word-of-mouth
1
FGC
1
Hotel
1
Hotel industry
1
Hotellerie
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Anaya-Sánchez, Rafael
Tiago, Flávio Borges
Ko, Eunju
4
Guzman, Francisco
3
Martínez-López, Francisco J.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Christodoulides, George
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Pitt, Leyland F.
2
Podnar, Klement
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Silveira, Cleo Schmitt
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Abratt, Russell
1
Agbemabiese, George Cudjoe
1
Ahmad, Anees
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Alalwan, Ali Abdallah
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Algharabat, Raed
1
Andersen, Sophie Esmann
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
Armirotto, Vincent
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
3
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
4
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->