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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Brand equity
Brand management
Marketingmanagement
Markenführung
1,160
Consumer behaviour
834
Konsumentenverhalten
834
Brand image
659
Markenimage
659
Brand
483
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473
Relationship marketing
328
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Personality psychology
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Melewar, T. C.
12
Ko, Eunju
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Veloutsou, Cleopatra
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Merrilees, Bill
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Phau, Ian
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Valette-Florence, Pierre
10
Gupta, Suraksha
9
De Chernatony, Leslie
8
Foroudi, Pantea
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Japutra, Arnold
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Park, Jungkun
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Roper, Stuart
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Bang, Nguyen
7
Diamantopoulos, Adamantios
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Roy, Sanjit
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Augusto, Mário Gomes
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Merchant, Altaf
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Molinillo, Sebastian
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Guzman, Francisco
5
Hollebeek, Linda D.
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Kim, Kyung Hoon
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Michel, Géraldine
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Paul, Justin
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Septianto, Felix
5
Sharifah Faridah Syed Alwi
5
Shukla, Paurav
5
Singh, Jaywant
5
Spielmann, Nathalie
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
182
European journal of marketing : EJM
126
Journal of strategic marketing
115
Psychology & marketing
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Journal of marketing communications
110
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
88
Journal of marketing
84
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77
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Tourism management : research, policies, practice
63
Cogent business & management
60
Qualitative market research : an international journal
59
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
8
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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