//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Internet marketing
Marketingmanagement
Brand management
1,160
Markenführung
1,160
Consumer behaviour
834
Konsumentenverhalten
834
Brand image
659
Markenimage
659
Brand
483
Markenartikel
473
Relationship marketing
328
Beziehungsmarketing
327
Social Web
218
Social web
218
Online-Marketing
170
B-to-B-Marketing
136
Business-to-business marketing
136
Luxury goods
117
Luxusgüter
117
Marketing management
106
Einzelhandel
103
Lieferantenmanagement
103
Retail trade
103
Supplier relationship management
103
Advertising effects
92
Werbewirkung
92
Customer satisfaction
77
Kundenzufriedenheit
77
Brand loyalty
69
Social media
67
Customer integration
66
Kundenintegration
66
Personality psychology
56
Persönlichkeitspsychologie
56
Emotion
54
Markentreue
53
Confidence
51
Vertrauen
51
Advertising
49
more ...
less ...
Online availability
All
Undetermined
248
Free
3
Type of publication
All
Article
300
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
301
Aufsatz in Zeitschrift
301
Conference paper
4
Konferenzbeitrag
4
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
301
Author
All
Ko, Eunju
7
Augusto, Mário Gomes
4
Filieri, Raffaele
4
Guzman, Francisco
4
Rana, Nripendra P.
4
Veloutsou, Cleopatra
4
Aiello, Gaetano
3
Bala, Pradip Kumar
3
Dessart, Laurence
3
Hajli, Nick
3
Martínez-López, Francisco J.
3
Merrilees, Bill
3
Mingione, Michela
3
Morgan-Thomas, Anna
3
Oliveira, Marta Olivia Rovedder de
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Tran, Trang P.
3
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Azar, Salim L.
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Bogomolova, Svetlana
2
Calantone, Roger J.
2
Carlson, Jamie
2
Chen, Qimei
2
Cheung, Man Lai
2
Christodoulides, George
2
Eugene Cheng-xi Aw
2
Gorton, Matthew
2
Gupta, Suraksha
2
Ha, Sejin
2
Islam, Nazrul
2
Khan, Imran
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
131
The journal of brand management : an international journal
95
The journal of product & brand management
87
The journal of business & industrial marketing
59
International journal of internet marketing and advertising : IJIMA
52
European journal of marketing : EJM
42
Journal of marketing communications
42
SpringerLink / Bücher
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Journal of promotion management : innovations in planning and applied research
35
Journal of strategic marketing
35
International journal of advertising : the review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of business-to-business marketing
26
International journal of hospitality management
25
Journal of promotion management : JPM
24
Journal of marketing
23
Journal of the Academy of Marketing Science
23
Cogent business & management
22
Business horizons
21
Tourism management : research, policies, practice
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of internet commerce
18
Springer eBook Collection
17
Journal of advertising research
16
International marketing review
14
Journal of global marketing
14
Journal of retailing
14
The marketing review
14
International journal of electronic marketing and retailing : IJEMR
13
Gabler Edition Wissenschaft
12
Journal of marketing for higher education
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
81
-
90
of
301
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
82
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
83
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
84
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
85
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
86
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
87
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
88
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
89
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
90
More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias
;
Falk, Tomas
;
Kumar, Ashish
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012647870
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->