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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
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Search: subject_exact:"Brand management"
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Internet marketing
Brand management
703
Markenführung
703
Consumer behaviour
459
Konsumentenverhalten
459
Brand image
383
Markenimage
383
Brand
270
Markenartikel
262
Beziehungsmarketing
148
Relationship marketing
148
Social Web
122
Social web
122
Online-Marketing
95
Luxury goods
81
Luxusgüter
81
Marketing management
58
Marketingmanagement
58
Advertising effects
56
Werbewirkung
56
Personality psychology
43
Persönlichkeitspsychologie
43
Customer integration
41
Kundenintegration
41
Brand equity
39
Social media
38
Branding
37
Advertising
35
Customer satisfaction
30
Emotion
30
Kundenzufriedenheit
30
Werbung
29
Corporate reputation
28
Firmenimage
28
Brand loyalty
27
Einzelhandel
27
Retail trade
27
International marketing
26
Internationales Marketing
26
Corporate Social Responsibility
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Ko, Eunju
5
Filieri, Raffaele
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Dessart, Laurence
3
Morgan-Thomas, Anna
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Veloutsou, Cleopatra
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Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
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Chen, Qimei
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Gorton, Matthew
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Guzman, Francisco
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Hajli, Nick
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Kim, Juran
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Milne, George R.
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Rana, Nripendra P.
2
Richard, Marie-Odile
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Swani, Kunal
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Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
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Abosag, Ibrahim
1
Alden, Dana
1
Aloini, Davide
1
Andrade, Victoria
1
André, Ana Raquel
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Arruda, Carolina
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Azar, Salim L.
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Journal of business research : JBR
Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
SpringerLink / Bücher
16
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
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ECONIS (ZBW)
95
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
5
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
6
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
7
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
8
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
9
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
10
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
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