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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Arruda, Carolina"
~subject:"Brand"
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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