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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Yoon, Sukki"
~subject:"Social web"
~subject:"Theory"
~subject:"Word-of-mouth marketing"
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Yoon, Sukki
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
2
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
3
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
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