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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Destination management"
~subject:"Firmenimage"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Destination management
Firmenimage
Internet marketing
Brand management
644
Markenführung
644
Consumer behaviour
542
Konsumentenverhalten
542
Brand image
512
Markenimage
512
Brand
292
Markenartikel
282
Beziehungsmarketing
181
Relationship marketing
181
Social Web
144
Social web
144
Online-Marketing
123
Luxury goods
102
Luxusgüter
102
Marketing management
65
Marketingmanagement
65
Advertising effects
64
Werbewirkung
64
Brand equity
54
Personality psychology
50
Persönlichkeitspsychologie
50
Brand loyalty
44
Customer satisfaction
44
Kundenzufriedenheit
44
Advertising
43
Branding
42
Social media
42
Customer integration
41
Kundenintegration
41
Werbung
37
Emotion
36
Markentreue
36
Corporate reputation
34
Designation of origin
34
Herkunftsbezeichnung
34
Viral marketing
30
Virales Marketing
30
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Undetermined
141
Free
1
Type of publication
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Article
169
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
169
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English
169
Author
All
Ko, Eunju
6
Foroudi, Pantea
5
Filieri, Raffaele
4
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Guzman, Francisco
3
Kim, Kyung Hoon
3
Pantano, Eleonora
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Yoon, Sukki
3
Ageeva, Elena
2
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Balmer, John M. T.
2
Bazi, Saleh
2
Chen, Qimei
2
Chen, Weifeng
2
Choi, Yung Kyun
2
Cowan, Kirsten
2
Crisafulli, Benedetta
2
Dessart, Laurence
2
Foroudi, Mohammad Mahdi
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hajli, Nick
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Hye-yŏng
2
Kim, Juran
2
Lin, Zhibin
2
Loureiro, Sandra Maria Correia
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Peltier, James
2
Podnar, Klement
2
Quamina, La Toya
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
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Published in...
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of brand management : an international journal
82
Tourism management : research, policies, practice
72
Journal of retailing and consumer services
68
The journal of product & brand management
63
Journal of travel and tourism marketing
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
International journal of internet marketing and advertising : IJIMA
52
Tourism management perspectives : TMP
35
Journal of marketing communications
34
Tourism analysis : an interdisciplinary tourism & hospitality journal
34
Marketing intelligence & planning
32
Journal of promotion management : innovations in planning and applied research
31
Journal of destination marketing & management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Cogent business & management
25
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
European journal of marketing : EJM
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
Journal of promotion management : JPM
21
Journal of strategic marketing
21
Journal of vacation marketing
21
Journal of vacation marketing : an international journal
21
Asia Pacific journal of marketing and logistics
20
Journal of advertising research
19
Journal of hospitality marketing & management
18
Business horizons
17
Corporate reputation review : an international journal
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Psychology & marketing
16
International journal of hospitality management
15
Journal of internet commerce
15
Journal of marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
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ECONIS (ZBW)
169
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1
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169
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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