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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
~subject:"Theory"
~subject:"Word-of-mouth marketing"
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Social web
Theory
Word-of-mouth marketing
Social Web
527
Consumer behaviour
391
Konsumentenverhalten
391
Internet marketing
282
Online-Marketing
282
Welt
197
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197
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158
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Filieri, Raffaele
10
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Ko, Eunju
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5
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4
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4
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4
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3
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3
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3
Seo, Yuri
3
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3
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
594
Working paper / National Bureau of Economic Research, Inc.
540
NBER Working Paper
534
SpringerLink / Bücher
331
Discussion paper / Centre for Economic Policy Research
309
CESifo working papers
292
Technological forecasting & social change : an international journal
267
Journal of retailing and consumer services
219
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214
Journal of international economics
202
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177
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167
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151
International journal of internet marketing and advertising : IJIMA
145
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143
Economics letters
136
Europäische Hochschulschriften / 5
136
Journal of international money and finance
132
Discussion paper series / IZA
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117
Journal of management information systems : JMIS
117
Tourism management : research, policies, practice
117
An Elgar reference collection
112
Applied economics
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European economic review : EER
109
Springer eBook Collection
107
CESifo Working Paper Series
106
Discussion papers / CEPR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Discussion paper
102
Management science : journal of the Institute for Operations Research and the Management Sciences
99
The international library of critical writings in economics
99
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
98
Discussion paper / Tinbergen Institute
95
The economic journal : the journal of the Royal Economic Society
95
Edward Elgar E-Book Archive
94
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ECONIS (ZBW)
535
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1
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535
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1
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
2
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
3
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
4
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
7
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
8
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
9
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
10
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
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