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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Gupta, Shivam"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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Artificial Intelligence
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Gupta, Shivam
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5
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2
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Malik, Ashish
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Miles, Morgan P.
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O'Cass, Aron
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Paul, Justin
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Rana, Nripendra P.
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Journal of business research : JBR
Journal of strategic marketing
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
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2
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
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