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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~person:"Ghosh Dastidar, Ayan"
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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