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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~person:"Johnston, Wesley J."
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Journal of business research : JBR
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The Oxford handbook of strategic sales and sales management
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The journal of business & industrial marketing
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Creating and managing superior customer value
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International business review : the official journal of the European International Business Academy
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Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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2
How critical events shape the evolution of sales organizations : a case study of a business-to-business services firm
Beeler, Lisa
;
Zablah, Alex R.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011675395
Saved in:
3
Customer information utilization in business-to-business markets : muddling through process?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 758-764
Persistent link: https://www.econbiz.de/10009552508
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