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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Akrout, Houcine"
~person:"Kaciak, Eugene"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Akrout, Houcine
Kaciak, Eugene
Takahashi, Ikuo
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
2
Perceived design affordance of new products : scale development and validation
El Amri, Dhouha
;
Akrout, Houcine
- In:
Journal of business research : JBR
121
(
2020
),
pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
Saved in:
3
A method of abbreviating a laddering survey
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10003876458
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