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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~person:"Horvat, Sandra"
~person:"Kaciak, Eugene"
~subject:"Konsumentenverhalten"
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Horvat, Sandra
Kaciak, Eugene
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
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ECONIS (ZBW)
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The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
2
A method of abbreviating a laddering survey
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10003876458
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