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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Direct marketing"
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Beziehungsmarketing
Direct marketing
Internet marketing
404
Online-Marketing
404
Consumer behaviour
356
Konsumentenverhalten
356
Werbung
248
Advertising
228
Social Web
214
Social web
214
Advertising effects
176
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Brand management
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International marketing
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Internationales Marketing
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Online-Handel
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Aiello, Gaetano
3
Filieri, Raffaele
3
Ko, Eunju
3
Bazi, Saleh
2
Coussement, Kristof
2
De Bock, Koen W.
2
Gorton, Matthew
2
Hajli, Nick
2
Hui, Kai-Lung
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Kim, Juran
2
Okazaki, Shintaro
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2
Richard, Marie-Odile
2
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Abbu, Haroon R.
1
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1
Agnihotri, Raj
1
Alavi, Sascha
1
Alden, Dana
1
Aloini, Davide
1
Anaza, Nwamaka A.
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Ashraf, Abdul R.
1
Azar, Salim L.
1
Azer, Jaylan
1
Baalbaki, Sally
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1
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Ballerini, Jacopo
1
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1
Barnes, Stuart J.
1
Barreda, Albert A.
1
Belei, Nina
1
Belhadi, Amine
1
Benkhati, Imane
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
60
SpringerLink / Bücher
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
International journal of internet marketing and advertising : IJIMA
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Health marketing quarterly
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
25
International journal of electronic marketing and retailing : IJEMR
24
The journal of product & brand management
24
Marketing intelligence & planning
23
Journal of marketing communications
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Journal of international marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
Journal of strategic marketing
16
Journal of the Academy of Marketing Science
16
Leitfaden Online-Marketing ; [Bd. 1]
16
Asia Pacific journal of marketing and logistics
15
Direct marketing : an international journal
15
Journal of marketing
15
Business horizons
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The journal of brand management : an international journal
14
Direct store delivery : concepts, applications and instruments
13
Journal of global marketing
13
Journal of marketing management : MM
13
Research
13
Cogent business & management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
90
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1
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
6
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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