//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Direct marketing"
~subject:"E-commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
E-commerce
Internet marketing
404
Online-Marketing
404
Consumer behaviour
356
Konsumentenverhalten
356
Werbung
248
Advertising
228
Social Web
214
Social web
214
Advertising effects
176
Werbewirkung
176
Brand management
136
Markenführung
136
International marketing
103
Internationales Marketing
103
Online retailing
91
Online-Handel
91
Brand image
90
Markenimage
90
Viral marketing
88
Virales Marketing
88
Social media
75
Beziehungsmarketing
74
Relationship marketing
74
Marketing management
62
Marketingmanagement
62
Brand
61
Markenartikel
60
Electronic Commerce
55
Customer integration
32
Kundenintegration
32
USA
32
United States
31
Celebrity endorsement
29
Celebrity-Werbung
29
Luxury goods
29
Luxusgüter
29
Theorie
29
Theory
29
Emotion
28
more ...
less ...
Online availability
All
Undetermined
55
Type of publication
All
Article
74
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Language
All
English
74
Author
All
Choi, Jeonghye
3
Bhardwaj, Pradeep
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Ghose, Anindya
2
Hui, Kai-Lung
2
Peng, Ling
2
Png, Ivan
2
Abbu, Haroon R.
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Aydin, Goker
1
Baalbaki, Sally
1
Bala, Pradip Kumar
1
Bala, Ram
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Banerjee, Siddhartha
1
Banerjee, Somnath
1
Bargoni, Augusto
1
Basu, Amit
1
Baye, Michael R.
1
Behl, Abhishek
1
Belhadi, Amine
1
Benkhati, Imane
1
Berg, Hanna
1
Besbes, Omar
1
Bhaskaran, Sreekumar
1
Bhattacharya, C. B.
1
Bigné Alcañiz, J. Enrique
1
Bonnici, Joseph
1
Bresciani, Stefano
1
Briamonte, Massimiliano Farina
1
Cai, Ya-Jun
1
Casado-Molina, Ana-María
1
Cases, Anne-Sophie
1
Castell, Carolin
1
Cheng, Chen-Yang
1
Chierici, Roberto
1
Chintagunta, Pradeep K.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
48
SpringerLink / Bücher
41
Health marketing quarterly
35
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
31
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
29
Journal of management information systems : JMIS
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Information systems research : ISR
22
Journal of internet commerce
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Leitfaden Online-Marketing ; [Bd. 1]
19
Electronic commerce research
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing research : JMR
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Springer eBook Collection
17
European journal of operational research : EJOR
16
International journal of business information systems : IJBIS
16
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Direct marketing : an international journal
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
NBER working paper series
14
Direct store delivery : concepts, applications and instruments
13
International journal of electronic business
13
Journal of travel and tourism marketing
13
Journal of retailing
12
Lehrbuch
12
Technological forecasting & social change : an international journal
12
International journal of retail & distribution management
11
Journal of advertising research
11
Journal of electronic commerce research : JECR
11
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption
Teng, Hongxin
;
Xia, Qinying
;
Shou, Jiayi
;
Zhao, Jing
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013468724
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
8
Family firms' characteristics and consumer behaviour : an enquiry into millennials' purchase intention in the online channel
Bargoni, Augusto
;
Kliestik, Tomas
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534115
Saved in:
9
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
10
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->