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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Direct marketing"
~subject:"Marketingmanagement"
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Direct marketing
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248
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Ko, Eunju
4
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2
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
56
Health marketing quarterly
34
Journal of marketing communications
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of advertising research
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International marketing review
25
International journal of internet marketing and advertising : IJIMA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
24
Europäische Hochschulschriften / 5
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Springer eBook Collection
22
European journal of marketing : EJM
21
International journal of pharmaceutical and healthcare marketing : IJPHM
21
Journal of strategic marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Journal of international marketing
19
Journal of marketing
18
The journal of business & industrial marketing
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Journal of global marketing
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Journal of marketing management : MM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Direct marketing : an international journal
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
International business review : the official journal of the European International Business Academy
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Leitfaden Online-Marketing ; [Bd. 1]
14
Marketing intelligence & planning
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Direct store delivery : concepts, applications and instruments
13
International journal of advertising : the review of marketing communications
13
Journal of marketing research : JMR
13
ERIM report series research in management
12
Journal of retailing
12
Research
12
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
78
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
3
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
4
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
7
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
8
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
9
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
10
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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