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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Marketingmanagement
Brand management
757
Markenführung
757
Consumer behaviour
500
Konsumentenverhalten
500
Brand image
438
Markenimage
438
Brand
300
Markenartikel
292
Relationship marketing
202
Beziehungsmarketing
201
Social Web
129
Social web
129
B-to-B-Marketing
119
Business-to-business marketing
119
Internet marketing
108
Online-Marketing
108
Lieferantenmanagement
93
Supplier relationship management
93
Luxury goods
81
Marketing management
70
Advertising effects
62
Werbewirkung
62
Brand equity
49
Social media
48
Customer integration
46
Kundenintegration
46
Branding
45
Personality psychology
41
Persönlichkeitspsychologie
41
Customer satisfaction
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Kundenzufriedenheit
38
Advertising
37
Brand loyalty
36
Emotion
36
Corporate reputation
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31
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145
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Ko, Eunju
9
Melewar, T. C.
5
Phau, Ian
5
Merrilees, Bill
4
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Balmer, John M.T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jung, Jaesuk
2
Khalifa, Dina
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Pantano, Eleonora
2
Paul, Justin
2
Podnar, Klement
2
Rokka, Joonas
2
Septianto, Felix
2
Sharma, Amalesh
2
Soni, Mauli
2
Yoon, Sukki
2
Agbemabiese, George Cudjoe
1
Agrawal, Shivan
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Anido Freire, N.
1
Anning-Dorson, Thomas
1
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Journal of business research : JBR
Marketing intelligence & planning
The marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of brand management : an international journal
92
The journal of product & brand management
55
The journal of business & industrial marketing
49
Journal of retailing and consumer services
47
Journal of fashion marketing and management
33
Journal of strategic marketing
32
SpringerLink / Bücher
32
European journal of marketing : EJM
24
Journal of business-to-business marketing
24
Journal of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing management : MM
18
Springer eBook Collection
18
Journal of global fashion marketing : JGfM
17
Journal of the Academy of Marketing Science
17
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Cogent business & management
13
Gabler Edition Wissenschaft
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The IUP journal of brand management : IJBRM
12
Journal of promotion management : JPM
11
Journal of retailing
11
Business horizons
10
Journal of international consumer marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of consumer studies
9
Journal of global marketing
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Qualitative market research : an international journal
9
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ECONIS (ZBW)
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11
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
12
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
13
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
14
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
15
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
16
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
17
The role of brand coolness in the masstige co-branding of luxury and mass brands
Suzuki, Satoko
;
Kanno, Saori
- In:
Journal of business research : JBR
149
(
2022
),
pp. 240-249
Persistent link: https://www.econbiz.de/10013325603
Saved in:
18
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
19
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
20
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
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