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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Marketingmanagement
Brand management
735
Markenführung
735
Consumer behaviour
481
Konsumentenverhalten
481
Brand image
425
Markenimage
425
Brand
291
Markenartikel
283
Relationship marketing
195
Beziehungsmarketing
194
Social Web
127
Social web
127
B-to-B-Marketing
114
Business-to-business marketing
114
Internet marketing
106
Online-Marketing
106
Lieferantenmanagement
88
Supplier relationship management
88
Luxury goods
79
Marketing management
69
Advertising effects
60
Werbewirkung
60
Brand equity
49
Social media
47
Customer integration
45
Kundenintegration
45
Branding
44
Personality psychology
38
Persönlichkeitspsychologie
38
Customer satisfaction
37
Kundenzufriedenheit
37
Advertising
36
Corporate reputation
35
Emotion
35
Firmenimage
35
Brand loyalty
34
China
31
International marketing
31
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Article
142
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Article in journal
142
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142
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Mehrbändiges Werk
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Language
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English
142
Author
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Ko, Eunju
9
Melewar, T. C.
5
Phau, Ian
5
Merrilees, Bill
4
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Balmer, John M.T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jung, Jaesuk
2
Khalifa, Dina
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Pantano, Eleonora
2
Paul, Justin
2
Podnar, Klement
2
Rokka, Joonas
2
Septianto, Felix
2
Sharma, Amalesh
2
Soni, Mauli
2
Yoon, Sukki
2
Agbemabiese, George Cudjoe
1
Agrawal, Shivan
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Anido Freire, N.
1
Anning-Dorson, Thomas
1
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Published in...
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Journal of business research : JBR
Marketing intelligence & planning
The marketing review
The journal of brand management : an international journal
92
Industrial marketing management : the international journal for industrial and high-tech firms
90
The journal of product & brand management
55
The journal of business & industrial marketing
49
Journal of retailing and consumer services
47
Journal of fashion marketing and management
33
SpringerLink / Bücher
32
Journal of strategic marketing
25
European journal of marketing : EJM
24
Journal of business-to-business marketing
24
Journal of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing management : MM
18
Springer eBook Collection
18
Journal of global fashion marketing : JGfM
17
Journal of the Academy of Marketing Science
17
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Cogent business & management
13
Gabler Edition Wissenschaft
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The IUP journal of brand management : IJBRM
12
Journal of promotion management : JPM
11
Journal of retailing
11
Business horizons
10
Journal of international consumer marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of consumer studies
9
Journal of global marketing
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Qualitative market research : an international journal
9
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ECONIS (ZBW)
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142
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1
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
7
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
10
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
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