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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~person:"Davcik, Nebojsa S."
~source:"econis"
~subject:"Marketingmanagement"
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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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