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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
~type_genre:"Fallstudie"
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The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
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