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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER working paper series"
~language:"eng"
~person:"Moriarty, Mark M."
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Journal of business research : JBR
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Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
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