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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~person:"Sivakumar, K."
~person:"St. Davčik, Nebojša"
~subject:"Brand management"
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Journal of business research : JBR
Neue betriebswirtschaftliche Forschung : Nbf
European journal of marketing : EJM
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The journal of product & brand management
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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