//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Policy Research Working Paper"
~person:"Richard, Marie-Odile"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Confidence
2
Customer integration
2
Ethnic group
2
Ethnische Gruppe
2
Kundenintegration
2
Markenführung
2
Relationship marketing
2
Trust
2
Vertrauen
2
Website
2
Acculturation attitudes
1
Attitude certainty
1
Authenticity
1
Bi-dimensional acculturation
1
Brand
1
Brand co-creation
1
Branding co-creation
1
Canada
1
Categorization
1
China
1
Commitment
1
Cultural heritage
1
Cultural identity
1
Culture-laden website design
1
Data protection
1
Datenschutz
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Ethnic consumers
1
Ethnic marketing
1
Familiarity with a platform
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Richard, Marie-Odile
Filieri, Raffaele
8
Ko, Eunju
5
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Bartikowski, Boris
3
Bigné Alcañiz, J. Enrique
3
Hajli, Nick
3
Kim, Juran
3
Seo, Yuri
3
Yoon, Sukki
3
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
2
Behl, Abhishek
2
Chen, Jie
2
Chen, Qimei
2
Choi, Jeonghye
2
Cui, Geng
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Gierl, Heribert
2
Gorton, Matthew
2
Harrigan, Paul
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Lee, Eun-Ju
2
Lin, Zhibin
2
Liu, Ran
2
Mariani, Marcello M.
2
Milne, George R.
2
Okazaki, Shintaro
2
Peng, Ling
2
Plangger, Kirk
2
Quach, Sara
2
Rana, Nripendra P.
2
Ranaweera, Chatura
2
more ...
less ...
Published in...
All
Journal of business research : JBR
Policy Research Working Paper
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
Brand co-creation through social commerce information sharing : the role of social media
Tajvidi, Mina
;
Richard, Marie-Odile
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 476-486
Persistent link: https://www.econbiz.de/10012417369
Saved in:
4
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
5
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick
;
Sims, Julian
;
Hossein Zadeh, Arash
; …
- In:
Journal of business research : JBR
71
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->