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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Policy Research Working Paper"
~person:"Richard, Marie-Odile"
~subject:"Website"
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Website
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Social Web
3
Social web
3
Beziehungsmarketing
2
Brand management
2
Confidence
2
Customer integration
2
Ethnic group
2
Ethnische Gruppe
2
Kundenintegration
2
Markenführung
2
Relationship marketing
2
Trust
2
Vertrauen
2
Acculturation attitudes
1
Attitude certainty
1
Authenticity
1
Bi-dimensional acculturation
1
Brand
1
Brand co-creation
1
Branding co-creation
1
Canada
1
Categorization
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China
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Commitment
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Cultural heritage
1
Cultural identity
1
Culture-laden website design
1
Data protection
1
Datenschutz
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E-commerce
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Electronic Commerce
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Emotion
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Ethnic consumers
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Ethnic marketing
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Richard, Marie-Odile
Bartikowski, Boris
4
Dennis, Charles
4
Foroudi, Pantea
4
Ageeva, Elena
3
Melewar, T. C.
3
Donthu, Naveen
2
Gierl, Heribert
2
Akarsu, Tugra Nazlil
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Al Qeisi, Kholoud
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Alamanos, Eleftherios
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1
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1
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1
Bèzes, Christophe
1
Casado-Díaz, Ana B.
1
Cases, Anne-Sophie
1
Chandon, Jean-Louis
1
Chang, Eunmi
1
Chang, Shu-Chen
1
Chen, Qimei
1
Chen, Ying-hueih
1
Chin, Hyun
1
Dickinger, Astrid
1
Dubois, Pierre-Louis
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Eroglu, Sevgin
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Fastoso, Fernando
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Foroudi, Mohammad Mahdi
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Franco Valdez, Ana Dolores
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Journal of business research : JBR
Policy Research Working Paper
Handbook of strategic e-business management
1
Journal of retailing and consumer services
1
The journal of services marketing
1
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ECONIS (ZBW)
2
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
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