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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
Bekleidung
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Brand
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Brand management
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Bulgaria
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Clothing
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Pelsmacker, Patrick de
Septianto, Felix
6
Choi, Yung Kyun
4
Teng, Lefa
4
Das, Gopal
3
Dens, Nathalie
3
Taylor, Charles Raymond
3
Wagner, Udo
3
Bagozzi, Richard P.
2
Bambauer-Sachse, Silke
2
Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
2
Chang, Yaping
2
Cui, Yuanyuan
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Deitz, George D.
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Diamantopoulos, Adamantios
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Dwivedi, Yogesh Kumar
2
Foti, Lianne
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Ghosh, Tathagata
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Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
McKay-Nesbitt, Jane
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Merchant, Altaf
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Min, Kyeong Sam
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Monfort, Abel
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Northey, Gavin
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Pracejus, John W.
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Smith, Malcolm C.
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Sreejesh, S.
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Thomas, Sunil
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Journal of business research : JBR
Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
5
Journal of electronic commerce research : JECR
2
Journal of marketing communications
2
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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