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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~person:"Dennis, Charles"
~person:"Grohs, Reinhard"
~person:"Kapferer, Jean-Noël"
~subject:"Brand credibility"
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Journal of business research : JBR
Qualitative market research : an international journal
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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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