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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Regional studies"
~person:"Barnard, Helena"
~person:"Bernritter, Stefan F."
~person:"Gupta, Shivam"
~subject:"Brand choice"
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"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
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