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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~person:"Heo, Yoon"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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