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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer texts in business and economics"
~person:"Kumar, V."
~person:"Sharifah Faridah Syed Alwi"
~subject:"Higher education institution"
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Springer texts in business and economics
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Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
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