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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Symposium: Antitrust in the sports industry"
~person:"Huan, Tzung-cheng"
~person:"Zhou, Zhimin"
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Journal of business research : JBR
Symposium: Antitrust in the sports industry
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ECONIS (ZBW)
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When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
2
Attracting athletes to small-scale sports events using motivational decision-making factors
Fotiadis, Anestis
;
Xie, Lishan
;
Li, Yaoqi
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5467-5472
Persistent link: https://www.econbiz.de/10011590512
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